Using tradition marketing channels is a great place to sell your HVAC products and services, but these days everybody and their brother is doing their marketing online. After all, digital channels have been talked about has an important part of modern HVAC marketing strategies.
But just like traditional marketing, digital marketing can have its cost. As more channels become available, such as Google and Facebook, etc, knowing how customers convert and what revenue they bring in can help you make better and easier decision when it comes to what to invest in.
When it comes to Google PPC, people talk about the expense that goes along with it, all basted on CPC and cost per lead.
ACHR has taken a look at data from over 22,000 Google PPC leads to see how well they can convert to revenue to help you make better investments into your Google marketing efforts.