Google is currently rolling out the new Google Ads Insight page worldwide after being in beta for some time. The Insights page became available to advertisers on April 14, and shows trends that are custom-made to your business. This page lets you see how well you’re doing and how you’re keeping up with demand for trending services or products.
When using the Insights page in Google Ads, here are some of the best practices you ought to consider:
- Review keyword, budget and bidding strategy recommendations to optimize your account for emerging trends.
- Use broad match and Smart Bidding to help reach the right customers at the right value.
- Use Keyword Planner for keyword ideas based on the emerging trends in your account.
- Plan inventory, promotions, and landing pages based on trending search interest.