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Google

navigation, google maps, location

What Are Some Google Maps Stats Every Business Owner & Marketer Should Know In 2021? (Infographic)

If you want to improve your business’ Google presence, you’re in luck! The team over at The Website Fixer has given us 8 Google Maps stats that highlight its importance. These stats have been placed in the following infographic. Check out the infographic for more detail.
ipad, google, seo

Google: Local Two-Pack Instead Of Three?

Google is a fan of change, and they seem to be changing things up with the local packs in the search results. For a while now, some queries would bring up a three-pack at the top of their results, but it seems that Google is trying their hand at a two-pack. Right now, it appears […]
correcting, proof, paper

Are Spelling Mistakes In Google Searches A Good Thing?

Google has really evolved since the early days when it first launched in 1998. The search engine has become this juggernaut that has managed to help users find exactly what they are looking for. But what if you accidently misspell a query? On one hand, you\’d think that Google wouldn\’t know what you\’re talking about, […]
traffic, highway, lights

Google Refutes Data on ‘Zero-Click’ Searches and the Role it Plays in Guiding Referral Traffic

Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all. As explained by SparkToro’s Rand Fishkin: “From January to December, 2020, 64.82% of searches on Google (desktop and mobile […]
mobile phone, video, smartphone

Video Best Practices For Google Search & Discover

Danielle Marshak, Product Manager at Google, shares with us best practices to help our videos appear in Google Search and Discover. In this video, we will find out how Google indexes videos, features where videos appear on Google, and what you can do to optimize for these features.
coins, banknotes, money

Google Is Testing The Cost Estimates In The Local Pack

Google and Homewyse have formed a partnership to test a feature that displays estimated cost in the local pack in Google Search. The costs presented in the local pack don’t count as ads, as that information is pulled from a third-party. According to a Google Spokesperson, “We strive to surface relevant information that helps people […]
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