Misconceptions can be found anywhere. There will be any number of them regarding any number of subjects that you can thing of. Not surprisingly, there are even misconceptions in the SEO industry.
One misconception that some hold on to is whether or not bounce rate is a Google ranking factor or not. It’s easy to assume that having a high bounce rate for your website is a bad thing. If you keep building on that idea, you could naturally assume that if your site is suffering from a higher than acceptable bounce rate, then Google will punish your site by kicking it further down the search results.
Of course, there are folks who call that idea hogwash.
But which one is true? Is there anything to worry about if your business website has a higher rate of pogo-sticking than you’d care to see? Will your website be listed lower because of it?
If you’re worried about whether or not this will affect your Google rankings, then Anna Crowe has the perfect column for you on Search Engine Journal. In her column, she discusses if its a ranking factor and if it has any impact on organic traffic.