Google Analytics 4 has been around for almost a year, and if you haven\’t decided to use it yet, you are missing out. Eventually GA4 will be the only option in the GA space available for use, so it\’s a good idea to get going now instead of waiting. GA4 is great because it provides […]

Defining Goals is an important part of any digital analytics measurement plan. Having properly configured goals lets Analytics to provide you with all of the important information you need, such as the number of conversion and the conversion rate for your site. Having goals set up in Google Analytics is important because it will let […]

Did you know that Google Analytics is the biggest and most well-known analytics software in the SEO industry. But, despite it being a great tool for people to figure out how well your HVAC website is doing online, it still takes a bit of time to get used to it. After all, the platform has […]

To be human is to make mistakes. Making errors and mistakes in our lives is just a part of life, and this applies to work related things too. If you feel that you’re making mistakes in Google Analytics, you’ll be fine because even professionals in the SEO field do it too. But the important thing […]