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Google Analytics

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Do You Need A Google Analytics 4 Guide For PPC?

Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. […]
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Why You Should Give Google Analytics 4 A Chance

When Google Analytics 4 (GA4) came out, it seems that there was (and still is) negativity around it. It looked vastly different from Universal Analytics (UA), it missed a lot of features from UA, and was generally considered confusing overall. But despite these negative feelings, there can be some good benefits to it, including: Improved […]
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Saving Your Historical Data Ahead of Google Analytics 4

You know that Google Analytics 4 has been around for a bit now, and people have slowly been getting used to it as we move closer to saying goodbye to Universal Analytics. Not only is it important to make sure you are familiar with this version of the tool when Universal Analytics sunsets, but you […]
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How To Create A GA4 Landing Page Report In 10 Steps

Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to […]
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New GA4 And Search Ads 360 Integration

With the news that Universal Analytics will be sunsetting in July of 2023, Google has decided to introduce a new integration of Google Analytics 4 and Search Ads 360. According to Google, when linking your Google Analytics 4 property to your Search Ads 360 advertiser, you’ll get the following benefits: Analytics exports conversions to Search Ads […]
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How to Get Started in Google Analytics 4 Today

In March of this year, Google announced that it will deprecate Universal Analytics on July 1, 2023. That gives marketers a total of 15 months as of the announcement to transition tags and report settings because Google Analytics 4 (GA4) will be the only framework supported.  Because of that, it\’s a good idea to know how to use […]
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