Google Analytics 4 has been around for almost a year, and if you haven’t decided to use it yet, you are missing out. Eventually GA4 will be the only option in the GA space available for use, so it’s a good idea to get going now instead of waiting.
GA4 is great because it provides predictive analytics capabilities that enriches your dataset with Google machine learning algorithms. Predicative metrics lets you identify users and their actions on the website that will have good chance of leading to a conversion or purchase.
But how do you set up GA4 properly so everything works as it should for you. If you want to figure out the steps you should take, follow the link below over to Brie E Anderson‘s article on Search Engine Journal.