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Google Analytics

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Google Analytics 4 – Everything You Need To Know

As we have all heard by now, Google will be moving Google Analytics to GA4 in July 23. This means that we have less than a year to migrate everything over to the newest version of GA if we want to continue using the latest version of Google’s analytics platform. Charles Farina of AdSwerve joins …

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Google Analytics 4 – More Than SEO

In this episode of the SEJ show, Krista Seiden of KS Digital and former VP at Quantcast talks with Loren Baker about the benefits and advantages of Google Analytics for paid campaigns. The two also discuss opportunities that marketers have when Universal Analytics finally sunsets.
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Do You Need A Google Analytics 4 Guide For PPC?

Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. …

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Why You Should Give Google Analytics 4 A Chance

When Google Analytics 4 (GA4) came out, it seems that there was (and still is) negativity around it. It looked vastly different from Universal Analytics (UA), it missed a lot of features from UA, and was generally considered confusing overall. But despite these negative feelings, there can be some good benefits to it, including: Improved …

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Saving Your Historical Data Ahead of Google Analytics 4

You know that Google Analytics 4 has been around for a bit now, and people have slowly been getting used to it as we move closer to saying goodbye to Universal Analytics. Not only is it important to make sure you are familiar with this version of the tool when Universal Analytics sunsets, but you …

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How To Create A GA4 Landing Page Report In 10 Steps

Google has been pushing the new Google Analytics 4 (GA4) for a while now, and its been urging website owners to upgrade their existing Universal Analytics code and to run GA4 code side by side. For those who didn’t know, the biggest reason for this upgrade to GA4 is because of cookies. Google wants to …

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