Google Analytics

Empowering HVAC Businesses with Google Analytics 4: Tracking, Insights, and Optimization

Google Analytics 4 (GA4) is the latest iteration of the popular web analytics platform offered by Google. Designed to provide comprehensive insights and tracking capabilities, GA4 brings several benefits to businesses in the HVAC industry. With its cross-platform tracking, enhanced data control, and AI-driven insights, GA4 empowers HVAC businesses to understand their customers\’ journey, make […]
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Expanding the Uses of GA4 Audiences Beyond Ads – Whiteboard Friday

Google Analytics 4 (GA4) has a lot of interesting features, some of which are improved versions of features that were already available in Universal Analytics. One such feature is Audiences. Audiences are groups of users that you can create based on their behavior or characteristics. For example, you could create an audience of users who […]
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2022’s Best Whiteboard Fridays

We’re finally at the tail end of 2022, and we aren’t fortunate enough to see any new Whiteboard Fridays to help us on our marketing journey to success. Although we know they will be back next year, Moz gave us a top ten list of this year’s best Whiteboard Friday videos, which can be found […]
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What Are 12 GA4 Expectations That You Should Have As It Replaces Universal Analytics?

We’ve seen a lot of news and posts about Google Analytics 4 (GA4) since it was first introduced. But, as Search Engine Journal says, one of things that seems to be overlooked are the expectations you should be looking at when it GA4 finally becomes the only thing to use. Adam Proehl was able to talk […]
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What Steps Should You Take To Set Up A Successful GA4 Property?

At its core, Google Analytics 4 (GA4) is an entirely different new Analytics product when compared to the current Universal Analytics platform, and is focused on providing more data throughout the entire life cycle of the customer journey. With GA4, you’ll find that this new version of Google Analytics contains more data about the customer […]
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A Comprehensive Guide: How to Optimize Your Google Analytics and Get Results

Are you looking to take your website up a notch? You can use Google Analytics to boost your website’s SEO and improve results from your digital marketing efforts. There are tons of different goals you can measure for and many data patterns to interpret. Getting started can be intimidating, but it’s well worth it. After […]