Defining Goals is an important part of any digital analytics measurement plan. Having properly configured goals lets Analytics to provide you with all of the important information you need, such as the number of conversion and the conversion rate for your site.
Having goals set up in Google Analytics is important because it will let you get the most out of your website.
The success of your marketing and advertising efforts will be ultimately determined by how well you know your stuff regarding your website traffic. There’s always the chance that you might fall victims to high traffic generation, but with low engagement simply because of something like no call to action and how well people can use your site.
This can be solved by setting up goals in Google Analytics.
Josh McCoy will show us how Google Analytics goals can provide audience insight, how to set them up and if they support your business objectives.