Did you know that Google Analytics is the biggest and most well-known analytics software in the SEO industry. But, despite it being a great tool for people to figure out how well your HVAC website is doing online, it still takes a bit of time to get used to it.
After all, the platform has really changed since it first came out.
there is a huge number of data visualizations and reporting options you can make use out of. But because of all the features and functions that Google Analytics possesses, it can take a lot of time to learn how to use the platform effectively.
Adam Heitzman has created a walkthrough over on Search Engine Journal that takes us through the certification process and some of the biggest benefits of being certified. Check it out below!