Google Ads updated the help center documentation, which now says that advertisers are now able to set an account-level monthly spend limit that can be applied to all campaigns. You can check out more information on the new information by clicking the link in the following tweet. Source – Search Engine Journal

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy […]

When advertisers upload a customer list, Google will now display the estimated match rate, according to a Google announcement. The announcement came out on April 29, 2021. According to the announcement: “When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable with Customer Match. Previously, you […]

Google has recently released a new version of the Google Ads API, upgraded from version 6.1.0, which has only been around since April 10 of 2021. With Google Ads API version 7.0, a lot of changes of been made, all of which can be found in the release notes. The highlights of 7.0 includes: New assets for […]

Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their app. What are they doing with all that information? Luckily, for those who are worried […]

Due to advertisers feed back, Google has decided that it will roll out dynamic exclusion lists in the coming weeks so that it will be easier for brands to show near unwanted content. It’s both difficult and time-consuming to maintain exclusion lists, so being able to have a dynamic option will make things easier for […]