Google Ads Rolls Out Dynamic Exclusion Lists

Due to advertisers feed back, Google has decided that it will roll out dynamic exclusion lists in the coming weeks so that it will be easier for brands to show near unwanted content. It’s both difficult and time-consuming to maintain exclusion lists, so being able to have a dynamic option will make things easier for brand advertisers.

According to ads product liaison, Ginny Marvin, said in a tweet “advertisers and agencies can create their own exclusion lists or use lists from trusted third parties, such as brand safety organizations and industry groups, which can be updated seamlessly.”

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