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Google Ads

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Google Ads Allows Stock Photos For Image Extensions

Does you or your HVAC marketing team utilize photos when creating ads for your business? If so, this might be an interesting bit of news. Google Ads has now decided to relax a policy they had that restricted you from using stock photos for image extensions. By using stock photos, you can solve a lot …

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Google Ads is Bringing Image Extensions to a Computer Near You

In this episode of Marketing O’Clock, desktop placements will be apart of Google Ads image extensions. Google has rolled out another Product Review Update, and the Marketing O’Clock team tells us about their favorite search engine. Google has also released another misleading video to review the year in search.
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Self-Serve Podcast Ads Arrive on Spotify, And More

In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out …

Self-Serve Podcast Ads Arrive on Spotify, And More Read More »

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The Google Ads App Has Three New Features

It’s probably safe to assume that as an HVAC business, you are doing some digital marketing to reach as big of an audience as possible. In that case, you’re probably running Google Ads. If that’s the case, then you might want to utilize the Google Ads app. But you might ask, why should I want …

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New Features Announced For Google’s Ads Editor Version 1.8

Google Ad Editor is a utility program that lets you make changes to your campaigns through excel and upload them to your account via .csv files. This is very useful for creating multiple or large-scale charges, especially if you have users who are used to and comfortable with excel. It can be quite useful as …

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How Do You Hold Off Upstart Competitors in Google Ads?

As an HVAC business, have you ever come out with a new product or service that people just love? If so, I’m sure you saw a lot of positive reviews, as well as new clients signing on to take advantage of it. Unfortunately though, it’s only a matter of time before other HVAC businesses begin …

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SEJ’s Complete Guide to Google Ads Editor

If you’re using Google Ads to get your HVAC brand out there to more people through Google, more than likely you’re using Google Ads Editor to do it. By using Google Ads Editor, you can export and import files to share proposals or make changes to an account. You can even view stats for all …

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Google Ads Launches New Budget Report

Google Ad announced that it is launching a new budget report that will help your HVAC business visually your monthly campaign spend behavior. It’ll help you easily see what your daily spend is, all of your campaign’s monthly spending limits, monthly spending forecast, cost to date, and even budget changes that got changed during over …

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Google Ads Introduces Advertiser Pages for More Ad Transparency

Recently, Google Ads said that tit is rolling out something brand new – Advertiser Pages. This new feature will show ads that your HVAC marketing has run over the past 30 days, and can be found in the “About This Ad” menu. This short clip from Marketing O’Clock, they break down the change, showing what …

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Check Out This Guide To Google Ads Lead Forms Extension

Lead form extensions is what helps you generate leads by allowing people to submit information in a form directly from your ad. Users can fill these forms out without even having to go to a particular landing page. You can do it straight from the search engine or site that is displaying that ad. With …

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