Google Ads

idea, plan, plan b

Are There Any Alternatives To Google Ads Regarding Online Advertising?

Google Ads is one of, if not the biggest, player in the realm of online advertising. Google itself worked itself from the ground up to become a place where anybody can advertise their brand’s services and products. When we think of online/digital advertising, Google Ads is probably going to be one of if not the …

Are There Any Alternatives To Google Ads Regarding Online Advertising? Read More »

apple, macbook, laptop

Standalone Gmail Campaigns Will Become “Read Only” Starting July 1

Earlier this year, an email was sent out by Google Ads letting advertisers know that there weren’t going to be able to create any standalone Gmail campaigns or edit existing ones as of July 1 of this year, although they will be able to any pause or delete Gmail campaigns they still have. Once July …

Standalone Gmail Campaigns Will Become “Read Only” Starting July 1 Read More »

Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy …

Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does Read More »

puzzle, last part, joining together

Instant Match Rates Are Available For Customer Match Lists In Google Ads

When advertisers upload a customer list, Google will now display the estimated match rate, according to a Google announcement. The announcement came out on April 29, 2021. According to the announcement: “When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable with Customer Match. Previously, you …

Instant Match Rates Are Available For Customer Match Lists In Google Ads Read More »

apple, glass, fruit

Google Ads Announces Steps For A Smooth Transition With Apple’s ATT Release

Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their app. What are they doing with all that information? Luckily, for those who are worried …

Google Ads Announces Steps For A Smooth Transition With Apple’s ATT Release Read More »

game figure, symbolism, leader

Google Ads Rolls Out Dynamic Exclusion Lists

Due to advertisers feed back, Google has decided that it will roll out dynamic exclusion lists in the coming weeks so that it will be easier for brands to show near unwanted content. It’s both difficult and time-consuming to maintain exclusion lists, so being able to have a dynamic option will make things easier for …

Google Ads Rolls Out Dynamic Exclusion Lists Read More »

man, silhouette, desk network

Google Ads Begins Roll Out Of Auto-Applied Recommendations

On April 14th, Google reported that auto-applied Google Ads recommendations have have been formally dispatched. This feature is “rolling out the option to apply recommendations automatically” where there will be over 17 recommendations to choose from that can be applied within the Google Ads settings. Once opting in to the feature, advertisers can apply a subset of …

Google Ads Begins Roll Out Of Auto-Applied Recommendations Read More »