Google Ad announced that it is launching a new budget report that will help your HVAC business visually your monthly campaign spend behavior. It\’ll help you easily see what your daily spend is, all of your campaign\’s monthly spending limits, monthly spending forecast, cost to date, and even budget changes that got changed during over […]

Recently, Google Ads said that tit is rolling out something brand new – Advertiser Pages. This new feature will show ads that your HVAC marketing has run over the past 30 days, and can be found in the \”About This Ad\” menu. This short clip from Marketing O’Clock, they break down the change, showing what […]

Lead form extensions is what helps you generate leads by allowing people to submit information in a form directly from your ad. Users can fill these forms out without even having to go to a particular landing page. You can do it straight from the search engine or site that is displaying that ad. With […]

In case you don\’t know what Google Ad scripts do, here\’s quick explanation – these particular scripts are meant to automate PPC reporting and performance, and provides a way to programmatically control your Google Ads data using simple JavaScript in a browser-based IDE. Scripts can be used to automate common procedures or interact with external […]

Google currently has a system in place to take care of ad disapprovals – a three strike system. This system will effectively suspend your ad account if you receive repeated violations. It\’s easy to see why this could be a bit concerning since it could spell the end of your account if enough of your […]

According to Google, offline conversions are: “Sometimes, an ad doesn’t lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world […]