Lead form extensions is what helps you generate leads by allowing people to submit information in a form directly from your ad. Users can fill these forms out without even having to go to a particular landing page. You can do it straight from the search engine or site that is displaying that ad.
With Google’s lead form extensions first launch back in 2019, it’s seen some nice updates meant to improve the mobile experience since then. After all, this update was important since mobile activity has easily surpassed desktop in a number of different markets. This shows that the user experience is incredibly important to any business.
These updates are great because they appease to more than just B2C businesses, they also appease to B2B as well.
So how can we use Google Ads lead forms and make the most out of it? Brooke Osmundson wrote a column for Search Engine Journal that shows us how lead forms work, their pros and cons, and even how to get them set up if you’re just getting started!