It goes without saying, but it’s important for your business to have a social media presence. With social media, you can draw traffic to your website, which will let you raise brand awareness. But sometimes, simply posting posting free, unprompted Facebook content won’t always work. You will need to use boosted posts. What’s a boosted […]

Facebook ad objectives can be misleading and hard to understand. One of the biggest mistakes a person can make with Facebook ads is choosing a campaign objective that doesn’t align with the results you want to achieve. If you’ve chosen incorrectly, then this can put your campaign at a disadvantage right from the get go. […]

Are a small business wanting to grow and marketing on Facebook? It can be challenging because you typically wouldn’t have the bandwidth or funds to invest in comprehensive digital marketing plans like big companies do. Facebook has 2.9 billion active users, and is the most popular social network of them all. Regardless of the kind of […]

In the digital world, privacy is important, especially in this day and age when everybody and their brother has some semblance of an online presence. When iOS 14 was released in September of 2020, Apple gave consumers more control over the data they share with advertisers and publishers. But, from the advertising perspective of Facebook, […]

Did you know that there is almost 2 billion people using Facebook Groups on a monthly basis? More than likely, there will be more than plenty of those people who are probably from your target audience. By using groups to your advantage, you can foster an incredible community that will ultimately lead to sales for […]

As an owner of a small business (or a larger one for that matter), you know you can’t do it all. This is why it’s important to have people under you in the form of employees to help get things done, right? This is the same situation you’d find yourself in on Facebook. You can’t […]