Are a small business wanting to grow and marketing on Facebook? It can be challenging because you typically wouldn’t have the bandwidth or funds to invest in comprehensive digital marketing plans like big companies do. Facebook has 2.9 billion active users, and is the most popular social network of them all. Regardless of the kind of […]

In the digital world, privacy is important, especially in this day and age when everybody and their brother has some semblance of an online presence. When iOS 14 was released in September of 2020, Apple gave consumers more control over the data they share with advertisers and publishers. But, from the advertising perspective of Facebook, […]

Did you know that there is almost 2 billion people using Facebook Groups on a monthly basis? More than likely, there will be more than plenty of those people who are probably from your target audience. By using groups to your advantage, you can foster an incredible community that will ultimately lead to sales for […]

As an owner of a small business (or a larger one for that matter), you know you can’t do it all. This is why it’s important to have people under you in the form of employees to help get things done, right? This is the same situation you’d find yourself in on Facebook. You can’t […]

According To Meta, the company has announced a set of B2B targeting audience segments with the intention to provide another way for B2B marketers to reach key decision-makers on all of their app. Th segments have been released globally, and is meant to reach all business sizes, including small, medium and large. The reason for […]

What is a Facebook Ads Dashboard? Simply put, a Facebook Ads is a visual representation of all the metrics and KPIs that come from your Facebook advertising data. It can provide you with useful insight on your campaign performance, letting you monitor your social media ROI. The dashboard lets you easily monitor your data, letting […]