In the digital world, privacy is important, especially in this day and age when everybody and their brother has some semblance of an online presence.
When iOS 14 was released in September of 2020, Apple gave consumers more control over the data they share with advertisers and publishers.
But, from the advertising perspective of Facebook, the release of iOS14 really did a number on Facebook ads in the following areas:
- Targeting
- Reporting
- Optimization
Check out LYFE Marketing’s video to find out how to use them again and increase your sales.
