Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and why […]

Social media can be a godsend for all sorts of businesses, and the HVAC industry is no different. Facebook is a social media platform that has been quite popular, and is a great place to advertise your business. It\’s one thing to have a regular page for HVAC, but have you ever thought about creating […]

Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There will be new in-app popup alerts coming out of the process, asking users to opt-in to data […]

If you’re advertising your HVAC on Facebook, and you want to keep your brand safe, then you can relax a little more now. The social platform is now testing a new feature that allows advertisers to select topics alongside which they do not want their ads to appear in the news feed.