B2B marketing in the HVAC industry comes with its fair share of challenges. Budgets are tight, decision makers are hard to reach, and cut-through competition is always intense. This is why having an effective presence on Facebook can be a game-changer when it comes to connecting with other HVAC businesses. Despite these challenges, there’s some […]

If you’re running a Facebook business page for your brand, there’s a good change you’ve got a growing team of people to help keep things running smoothly. This means you’ll need to delegate marketing tasks at some point if you haven’t already. This makes things easier on you to focus on more important things for […]

If you\’re a marketer, you\’re likely using Facebook to promote your business and reach as many people as possible. However, it\’s important to stay up-to-date with any changes to the tools you use, including Facebook. One recent change is the Creator Studio inbox being updated to the Meta Suite inbox. To ensure you\’re familiar with […]

So you’re considering advertising online, but you aren’t sure which platform is better – Facebook or Instagram? In this White Shark Media video, they explore the advantages of both platforms and why using both can do wonders for your business. Also, they share tips for maximizing your advertising efforts at the end of the video!

We know that there are a number of different social platforms that businesses use to get their messaging, branding and advertising out to the masses, but which platform seems to be the most important of them all? It seems that, according to a new survey by Skynova, Facebook is the most critical platform for small businesses. […]

For a while, we all know about Twitter Blue and its subscription service, but have you heard about Meta Verified accounts? A new subscription service called Meta Verified will become available in Australia and New Zealand this week, and will soon expand into other countries. The service will cost $11.00 (or $14.99 if you purchased […]