At this point in this our lives, we seems to be seeing marketing and advertising moving away from television and going digital. We\’re now seeing ads and other marketing efforts being put into social media, apps, search engines, local and niche directory listings, live chats, business email signatures, and the like. But there is something […]

There are a lot of SEOs and marketers out there that look at digital marketing as both an art and a science. Even then, it can be challenging to create really good ads that would make people come visit your HVAC site. So, what does it take to create a good ad? This is what […]

Google Ads is one of, if not the biggest, player in the realm of online advertising. Google itself worked itself from the ground up to become a place where anybody can advertise their brand\’s services and products. When we think of online/digital advertising, Google Ads is probably going to be one of if not the […]

People love video content because it is easy to digest and engaging, and because of that, marketers are able to use it to potentially get a huge ROI through a number of various channels. Video is really accessible to anybody who has internet access. But despite all of this, there are advertisers who are still […]

On Marketing O’Talk, the gang is joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google’s Smart Shopping campaigns. In this video, we will learn how we can structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

New insights were published recently by LinkedIn that shows the benefits of brand and lead-gen marketing. These insights will help show how both can be used to generate better results for your business. LinkedIn shared a number of reports that described a number of marketing approaches and how brands see success with each of them. The data does show […]