There are a lot of SEOs and marketers out there that look at digital marketing as both an art and a science. Even then, it can be challenging to create really good ads that would make people come visit your HVAC site.
So, what does it take to create a good ad? This is what somebody asked, and was answered in a Search Engine Journal article, which you can check out below.
More specifically, in the following Search Engine Journal post you can find a link to below, a question was asked:
“What makes a good ad? Sometimes when I try to get creative, I get hit with eligibility or Quality Score issues.”
Not only will the post cover text ads, it will cover the other types as well, such as display, social and video. Check it out if you’re curious about how to make a good ad, and what a good ad does NOT have.