In this episode of Search Engine Journal Show, John Gentry, CEO of OpenX, talk about the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.

Social media has become one of, no, the most influential and important digital spaces where the platform is use not only for social networking, but a great way of digitally advertising your brand’s products and services. The power that social media holds in the marketing world is that you can reach a large number of […]

There are a lot of businesses out there that may not be familiar with advertising and marketing, so any attempts to put their names out there are met with either mediocre or less than desired results. You, an experience HVAC contractor, you could be experience the same issues. If you don\’t have much experience in […]

As an HVAC business, do you want to reach as broad of an audience as possible? If so, you might want to consider using Facebook, assuming you haven\’t already. Facebook is an incredible place for any business to market their ads, especially with an install base of over 307 million users using the platform everyday. […]

Two years into the pandemic, and we are still seeing shifts in how businesses market products and services. Pandemic or not, market trends will continue to come and go, and because of that, marketers and advertisers will always need to keep up on them so we can get new ideas of how to deal with […]

Facebook has announced the removal of detailed ad targeting options. This change will go into affect January 19, 2022 and means that the targeting in all of your Facebook ads will change. At this point, Facebook targeting isn\’t the easiest job, and it\’s gotten even more challenging due to the privacy updates that took place […]