New insights were published recently by LinkedIn that shows the benefits of brand and lead-gen marketing. These insights will help show how both can be used to generate better results for your business.
LinkedIn shared a number of reports that described a number of marketing approaches and how brands see success with each of them.
The data does show that B2B brands focus on lead gen, but being able to enhance your brand presence can have significant advantages that will add to the overall results.
The following infographic shows the data that was collected by LinkedIn.
Source – Social Media Today