Text message marketing, or short message service (SMS) marketing, is on the rise as a way for your business to get in contact with a receptive audience in real time. SMS marketing, which has a high consumer response rate, allows your business to increase client engagement now that personal communication is at an all time high.
According to Hootsuite, “SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.”
Hootsuite also gave four common types of SMS marketing examples as well, including:
- personalized promotions
- offers or discounts
Normally, when you think of texting, you usually think of a personal conversation between you and a friend or family member, but receiving SMS messages from brands for promotional purposes is more common than you think.
If you’re thinking of using SMS marketing for your business, and you haven’t used it before, or haven’t had much luck with it in the past, and you want to give it another shot, then Constant Contact is here to help!
Constant Contact created a guide that you can use SMS marketing in a variety of ways, including retail, real estate, nonprofit, services, and B2B. They discuss why email, SMS marketing and social media are better together, as well SMS best practices.