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If you just started up a HVAC business, or you have an incredible idea for one and you want to get a website up and running, go register that shiny, brand new domain name! But alas, you go to your ...

There are a number of different industries out there whose business can be affected directly because of the time of year. In the case of HVAC, you\'d probably think of AC installations in the summer or heating unit purchases in ...

Facebook ads vs Google ads, which one is better? Check out this new LYFE Marketing series where they will discuss the pros/cons of digital marketing channels and strategies! In this video, they will talk about Facebook Ads vs. Google Ads, ...

LinkedIn is seeing an incredible level of engagement and is seeing a member base of 740 million. With level of users and engagement, there\'s a good chance that there will be a major platform increase through the year as we ...

When thinking about the return on investment, chances are, you\'re thinking of the idea of the total revenue versus the overall cost. If your return is high, then everything is great. But if that\'s not the case, you will probably ...

Digital marketing agency, Stirista, recently announced the launch of Access B2B, a division that supports B2B marketing and sales teams. This division offers a self-service platform, Demand Exchange, allowing B2B teams to onboard and enrich CRM data as well as ...

Google Ads updated the help center documentation, which now says that advertisers are now able to set an account-level monthly spend limit that can be applied to all campaigns. You can check out more information on the new information by ...

With Facebook\'s current woes (we\'re looking at the lawsuit targeting their reach metrics as well as the company’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT)), they\'re ironically doing well in the Facebook ads department. Is Facebook ads worth it though? The ...

Recently, Microsoft Advertising made an announcement that said that the company is rolling out a new feature called Facebook Import, which lets marketers import campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network. With Facebook ...

In the third and final video in the Moz video SEO and Accessibility series, Cooper takes us through technical SEO strategies we’ve learned that will be able to help make your site more “perceivable, operable, understandable, and robust.\" https://fast.wistia.net/embed/iframe/rm9vchx7d7

With owning a business these days, it\'s important to make sure you use all the tools you can to make sure your business gets seen. One way to do this is to use Google Maps. Back in March, Google stated ...

Every year, Google arranges an event where they can announce new products and services, the latest trends, as well as best practices. This year\'s Google Marketing Livestream showed some new announcements, and we also got to hear from industry leaders ...

On May 27, 2021, Google announced a number of different Google related news during its annual Marketing Livestream. Some of the news included expanding the capabilities of several existing features. The Google Ads Insights page is getting something new called the ...

Anytime you crate a WordPress website, you will also have access to 55,000 different WordPress plugins to choose from. There is a multitude of plugins that you can use for your specific business. Your site could focus on eCommerce, newsletters, ...

Recently, LinkedIn has released two new ad products - Events Ads and Boosted Posts. The new Event Ads product is a format that can be found in the LinkedIn feed, highlighting information including date, time, how to register and if ...