With Facebook’s current woes (we’re looking at the lawsuit targeting their reach metrics as well as the company’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT)), they’re ironically doing well in the Facebook ads department.
Is Facebook ads worth it though?
The short answer is yes, yes it is worth it!
According to Disruptive:
“if you set up your campaigns right, your campaigns will drive high-quality clicks that produce value for your business. As a result, Facebook ads are often a much more profitable way to market your business than other advertising channels.”
In an article on Search Engine Journal, Anna Crowe explains how and why Facebook ads Work, all the different kind of Facebook ads, and how we can start out creating Facebook ads.