Recently, LinkedIn has released two new ad products – Events Ads and Boosted Posts.
The new Event Ads product is a format that can be found in the LinkedIn feed, highlighting information including date, time, how to register and if any mutual connections want to attend events. B2B event marketers will have a good chance to benefit from this new feature since it can be used to promote digital or in-person events.
With the “Boost” button, brands are now able to promote their posts directly from their LinkedIn page. When this feature is used, LinkedIn will create a campaign in an ad account associated with the page, giving marketers the ability to broadcast posts to an even wider audience without the need to learn any additional marketing tools. Brands will be able to bring their message to a larger number of potential clients in the HVAC industry.