LinkedIn is seeing an incredible level of engagement and is seeing a member base of 740 million. With level of users and engagement, there’s a good chance that there will be a major platform increase through the year as we are seeing more and more people and businesses coming out of quarantine. This means that more industries are looking to get things back up and running as soon as possible.
Because of this, your HVAC business could see a whole new range of opportunities. The only thing is you want to make sure that you maximize your brand awareness. If this is something you’d want to focus on as an HVAC business, then LinkedIn’s guide could really help you get on the path to the right direction.
LinkedIn has published a simple, 7-page pocket guide to effective branding on the platform, which outlines its various ad features and targeting tools to help you get your message in front of the right audience.