Blog

By definition, marketing productivity is the measuring of a business\'s ability to take the resources it has and change it into real results for that business. With excellent marketing productivity, you\'ll be able to take your projects and complete them ...

If you want your business to grow and thrive, you have to set aside both time and money you can spend on marketing. If you\'re an enterprise business, this isn\'t really much of an issue. You\'ll have plenty of resources ...

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion path. With attribution models, you can choose how much credit each ad interaction gets for your ...

With paid search marketing, businesses are able to advertise within the sponsored listings of a search or partner site by spending money every time somebody clicks on an ad. This kind of marketing can be a very important tactic for ...

Social media is a great way to bring in more traffic than just simply relying on organic and paid traffic. It also allows for a continued connection with your audience, as it is a major source of generation leads and ...

When searching for that recipe, or that new book or movie (or even an HVAC business, right?) on your chosen search engine, you will probably come across a number of ads as you search for the perfect site for your ...

A website\'s crawl depth is something that refers to the extent to which a search engine indexes the site\'s content. A site that contains a high crawl depth gets a lot more indexed than a site with low crawl depth. ...

Everybody deserves to be able to access the internet, regardless of disability they might have. In order to provide equal access and equal opportunity, we need websites, tools and technologies designed and developed to allow people to access the web ...

What is social media branding? It is when you use social media platforms to engage with your target audience. Constant social media branding across these platforms helps create the voice of a company. Whether the content comes from a feed, ...

Why do holiday campaigns matter when you can just do your regular old marketing campaigns? The reason is because people are read to spend because they’re doing either last minute shopping or preparing for the year to come and researching ...

Why are keywords important to your website? They are important because they are the bonding agent between people who and the content that you provide that fill the people\'s needs. Keywords are as much about you target audience as they ...

Marketing activities are important to our business process. But regardless of how big of a role it has, it isn\'t the only only problem you need to tackle for your business. It\'s impossible to put all your resources to marketing ...

Google currently has a system in place to take care of ad disapprovals - a three strike system. This system will effectively suspend your ad account if you receive repeated violations. It\'s easy to see why this could be a ...

I\'m sure you\'ve been around Facebook long enough to see those little blue check marks next to a celebrity. This check mark signifies that that Facebook page or profile has been verified, meaning it\'s the official account of that person ...

What is UTM? UTM is short for Urchin Tracking Module, which is used to measure the effectiveness of digital marketing campaigns. They are used to pinpoint particular sources of traffic to your website. As an example, Facebook would be one ...