When searching for that recipe, or that new book or movie (or even an HVAC business, right?) on your chosen search engine, you will probably come across a number of ads as you search for the perfect site for your needs. These ads are an important aspect of business marketing, as they are a way to advertise a product or service.
Sure, there’s video and image ads that are important, but copywriting is also important to the success of your ad marketing strategies. The right kind of ad copy can really help connect with video/image ads, which increases the chance of potential clients click on the ad, visiting your website.
Good copywriting can guide people on a path to the right place they want to be.
But there are times when we get writers block when it comes to the creative side of PPC and ad creation. But the best performing digital ad creative is usually made with some important classic marketing and advertising principle.
Check out the column, written by Adam Proehl, where he takes us through ten classic principles that you can use for your digital ad creative to really help you get a head in the game!