What is Marketing Productivity? How Do We Measure it?

By definition, marketing productivity is the measuring of a business\’s ability to take the resources it has and change it into real results for that business. With excellent marketing productivity, you\’ll be able to take your projects and complete them fast, which will help you land more clients, and deliver the results your clients want.

If you want your HVAC business to really excel, you will instill both pride and excitement into your employees. A great business is always trying to find ways to improve their productivity.

Productivity comes from getting closer to a set goal. It’s not just about how fast you can complete work set in front of you, but the actual outcome of the work. It’s all about getting the right things done.

In a Search Engine Journal, Kevin Indig, he takes us through some great marketing productivity an actionable steps you can take to improve it!

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