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In case you don\'t know what Google Ad scripts do, here\'s quick explanation - these particular scripts are meant to automate PPC reporting and performance, and provides a way to programmatically control your Google Ads data using simple JavaScript in ...

Conversion copy is an intentional data-driven method to write text that gets readers to take a particular action. With conversion copywriters write advertisements, web copy, email newsletter campaigns, and sales funnels. With this type of copywriting, business owners are able ...

What is Lighthouse? It\'s an open source, automated tool that will help improve the quality of web pages. With this tool, you can run it against any webpage, regardless of if it is public or requires authentication. Lighthouse has audits ...

With as late as it is in the year, is SEO still worth doing for your business? You\'d be investing in organic traffic that may or may not be a viable marketing strategy in 2021. There are folks who honestly ...

The price of Facebook ads aren\'t exactly cheap. In fact, they seem to be rising. But is there a way to optimize your Facebook ads so you can get the most out of them without paying through the roof for ...

Let\'s face it - well written copy is a good thing. It establishes trust, authority, builds relationships, and gets people talking about your business. Good copy writing can convince your target clients that what you\'re offering will solve their needs ...

As a professional HVAC website owner, it\'s pretty obvious how important it is to be discovered by as many people as possible. With how complex things are these days with digital marketing, one of the key parts of marketing is ...

Networking lets you, an HVAC business owner, gain access to opportunities you wouldn\'t normally find by yourself. With a good network, you can gain additional insight and information on what potential clients and sources of advice and business. Business networking ...

Customer lifetime value (CLV) is an important metric for any business, including your HVAC business. CTV is the total worth to your business of a client or customer over the whole period of your relationship. This metric is important as ...

There are several benefits to great landing pages. Three reasons why landing are beneficial to your marketing efforts: Landing pages deliver more conversions and more leads. You can develop targeted content for specific audiences. Landing pages provide your team with actionable data.  ...

Keywords are an important of aspect of SEP, as they let search engines know about the content on the pages of your website. When you are done doing keyword research, should you use every single one you found? It\'s easy ...

A website is usually disindexed for one of two reasons: Google has taken a manual action on your site. Someone accidentally made a mistake in the code of the website to cause the deindexation The indexing of your content by Google ...

In the world of SEO, digital advertising has always been important, but it\'s even more important today. The following LYFE Marketing video shows us how to become an ad expert. They’ll show us how to take your advertising campaigns to ...

Just about any marketer or business owner would love to immediately get a lot of visitors to their website. There are a number of ways you can get people coming to your brand new HVAC business site, and Neil Patel ...

SEO is an extremely important channel for B2B companies. If you can get strong organic visibility across each stage of the business cycle, you will see accelerated growth for you HVAC business an brand. But when it comes to creating ...