LinkedIn is a powerhouse social network for B2B marketers. The platform works really well for B2B lead generation, which makes it one of the top tactics for B2B marketing. There are 630 million professionals gathered on LinkedIn, so if you avoid LinkedIn, you’re totally missing out on something amazing.
The business platform has reported record levels of engagement growth over the last two years. There was even further growth thanks to the pandemic were people are engaging others on LinkedIn through ad tools, posting and meetings.
A new infographic that shows off key platform growth stats as published, which provides more insights into what users are doing with LinkedIn and where it’s going.
Check out the full infographic below.