Soon, advertisers will be able to gain even more control over smart bidding with conversion value rules, according to a recent announcement. These values will adjust the value of a given conversion, which are based on factors that impact both lead quality and value.
The Product Manager of Google Ads, Stephen Chang, said that “You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes.”
Businesses will now be able to use their own knowledge sets of what works for them and their industry to improve their Google Ads conversion rates.
“These rules will also be used by Maximize conversion value and Target ROAS to optimize your bids in real time. Conversion value rules will be available for Smart Bidding across Search, Shopping, and Display over the next few weeks,” wrote Chang.
Source – Search Engine Land