Deliverability measures how many of your contacts receives your emails, and it’s one of the biggest factors for email marketing success.
This means that, if you want an email strategy to work, your audience has to be able to receive the emails you are sending out. It doesn’t matter how well your email was written – if they aren’t being seen, there’s no point.
Engaging with your audience through emails that they’re actually interested in reading is the first hurdle you have to overcome in building a list of loyal customers.
What is email deliverability?
Email deliverability is the ability to deliver emails to subscribers’ inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers’ inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.
Why Is email deliverability important?
Email deliverability is important because emails delivered to ya subscriber’s spam folder will have a high chance to be overlooked or deleted. As a result, the lack of email engagement will likely affect your campaign data, increasing the chances of the emails you send out being marked as spam.
According to ZeroBounce over on Search Engine Land, there are 3 quick ways you can improve your email deliverability. These includes:
- Verify your email list regularity
- Send content people expect from you when they expect it
- Test the email deliverability of every camapgin
For more details on each of these points, check out Search Engine Land’s post!