The Search Engine Journal folks talk about the new payment option available in Facebook and Instagram checkout. If your HVAC site is violating Google News and Discover policies, you\’ll be looking down the barrel of manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of […]

Because of Apple’s IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There will be new in-app popup alerts coming out of the process, asking users to opt-in to data […]

Aurora Morales and her two co-hosts examine 4 types of low-quality content that negatively impact a website’s performance. How do you avoid thin content and add value to build a loyal readership that keeps coming back to your site? Learn right here!

It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. Can you imagine, a potential business is searching for something regarding \’HVACK\’, and you end up getting results about computer hacking instead of HVAC. […]

When it comes to local presence, you want to be able to know people are able to see your brand and business. How visible is your business to others online? Are the right people able to see you? The folks at Red Website Design share local SEO ranking signals that you want to concentrate on to bring […]

Are you a HVAC business? Do you want to market out your business to other HVAC businesses? One way to get your foot into the door is through email. Email marketing lets you stay in contact with your target audience. 80% of business professionals believe that having solid email marketing increases customer retention. Watch and […]