A new update for Google Image Search was released last November, but this news didn’t hit us until just this week. What does this update improve upon? With this update, there should be less duplicate images, allowing other images to be displayed that are more relevant and more visually distinct. There should be improvement with […]

What’s one thing that that can spell the difference between getting new clients or watching those HVAC clients move over to a competitor? The answer is a comprehensive audit of your B2B website. In this Whiteboard Friday episode, Carly Schoonhoven takes us through four areas that can help your audits become even better than ever.

In this Google Search Central video, John Mueller takes us through the topic of how images work on Google, how you can use images to reach your goals with you site, as well as SEO and optimization best practices for images.

If you’re advertising your HVAC on Facebook, and you want to keep your brand safe, then you can relax a little more now. The social platform is now testing a new feature that allows advertisers to select topics alongside which they do not want their ads to appear in the news feed.

All websites these day are much more visual these days, and in the HVAC industry, it\’s no different. You want to be sure you\’re able to get your products and services seen as best as you can. In the following video, John Mueller of Google talks to us about how images work on Google, how […]

With everything that has happened up to this point when it comes to not just HVAC marketing, but any kind of marketing, people want to make sure that the content that you provide on your site is the best it can be. But by this point, that need for quality content has grown a lot, […]