Depending on how in the know you are with PPC and PPC ads, things can either be great, or bad for you. It all ends up depending on the ad text itself, as writing up really awesome PPC ad copy can be a challenge.
But because there isn’t any real tried and true formula when it comes to PPC ad copy, it can make things pretty tricky. The best we have are best practices that you should try using so that your ad copy can have the highest chances of success.
Adam Heitzman from Search Engine Journal has written up 10 tips that you can use when you write your next ad copy.