Out of all the things that are considered a Google ranking factor, Google Posts are not one of them. Even then, they can be a great resource for increasing local business conversions. In this episode of Whiteboard Friday, Greg Gifford shows us how to put our best post out there.

With the advent of social media, it seems that our average attention span has gotten shorter the more we use it. These days, it can be really easy to get somebody’s attention, but it’s just as easy to lose it again. This is why having a really cool visual can mean the world when it […]

Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and why […]

You\’ve been working on hard on your HVAC website, and you\’ve got your pages the way you want them, and you\’re blog posts are doing really well, too. But then, one day, the traffic going to one of your pages or a blog post suddenly jumps, and you\’re shocked on how or why this happened, […]

Social media can be a godsend for all sorts of businesses, and the HVAC industry is no different. Facebook is a social media platform that has been quite popular, and is a great place to advertise your business. It\’s one thing to have a regular page for HVAC, but have you ever thought about creating […]

What would you consider to be important when wanting to rank well on search engines? SEOs feel that being able to show expertise, authority and trustworthiness are all key factors when trying to rank. In this Whiteboard Friday, Cyrus Shepard explores if Google\’s E-A-T is a real ranking factor, making your E-A-T goals SMART, and […]