So, you have an HVAC business. You’re all set up to go to work. You also want to get yourself set up for digital online marketing. But here’s a question you will probably ask yourself – is there a good reason to buy your own brand in Google Ads? Or should you leave all that up to the SEO end of things?
If you’re honestly thinking about it, here are some questions to ask yourself:
- Why pay for traffic while I am ranking in the number one position on organic results?
- Will my Adwords ads on my brand keyword have an impact on my organic traffic?
- Why buy my own brand terms, and give money to Google for traffic I am the only legitimate destination for?
Of course, the answer is yes, but the real question is, why should you? How do you do it efficiently? How do we defend ourselves from competitors who are being a wee bit aggressive about it?