Twitter has made an announcement of a new expansion of its Amplify pre-roll ads, allowing brands to place their promotions next to Twitter’s premium video content. This could give HVAC quite an extra advantage when trying to post ads and promotions for potential clients.
According to Twitter, they have over 200 video content partnerships, which will provide a variety of opportunities for brand promotions and placement.
Firstly, Twitter is adding new ‘Curated Categories’, which lets brands place their video ads with relevant content.
Next, Twitter is even launching a new format for Amplify pre-roll ads, which gives additional branding and UI enhancements.
Finally, Twitter is even launching updates to the Amplify campaign set-up process, making it easier to target the right categories.