In order to catch the attention of your B2B or future B2B clients for your HVAC business, one of the best ways to do it is to utilize both visual and video ads. Because visual ads are the best way to capture the attention of the people you want most, Microsoft Advertising has launched Video […]

According to Google, offline conversions are: “Sometimes, an ad doesn’t lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your office or over the phone. By importing offline conversions, you can measure what happens in the offline world […]

An SEO audit is the process of analyzing how your web presence compares to SEO best practices. The purpose of an audit is to see if you can find as many issues as you can that are affecting organic search performance on your site. In this Search Engine Journal video, learn about SEO Audit best […]

Facebook has just launched its ‘Creative Guidance Navigator‘. The purpose of this new site is to provide ad tips and notes that can help HVAC businesses (among other businesses out there) improve Facebook ad creation. Basically, this is a mini-site that displays a range of various ad tips you can use for Facebook. Each tip on […]

Getting a Featured Snippet to appear in Google\’s search results is a dream that many businesses strive for. But in order to get your content to be displayed as a Featured Snippet, it takes time, effort and work. You need to optimize your website, or specific pages that you want displayed as Featured Snippets. If […]

Like Thanos from the Marvel comics, change in the digital marketing is inevitable. No matter how much you fight it, it\’s going to happen eventually. If everything stayed the same, it would make things easier to market for, sure, but over time, things would be pretty stale. The only thing that doesn’t change is change. […]