Microsoft Advertising Gives Search Marketers The Opportunity To Test Video Ads In SERPs with Video Extensions

In order to catch the attention of your B2B or future B2B clients for your HVAC business, one of the best ways to do it is to utilize both visual and video ads. Because visual ads are the best way to capture the attention of the people you want most, Microsoft Advertising has launched Video Extensions in their latest announcement, and is available globally.

When a video extension is triggered, an image window will appear for searchers in the SERPs with the play button present.

If that play button or link is clicked on, then searchers will be taken to your own chosen

According to Vi Nguyen, Crystal Zheng and Bhuvesh Arora:

“As part of our integrated ad solution, videos you submit for Video Extensions are also included in the Video Library which can be used for Microsoft Audience Network Video Ad resources.”

Check out the original announcement here for more details!