Getting a Featured Snippet to appear in Google’s search results is a dream that many businesses strive for. But in order to get your content to be displayed as a Featured Snippet, it takes time, effort and work. You need to optimize your website, or specific pages that you want displayed as Featured Snippets.
If you optimize your content for featured snippets, then Google will have a better understanding when your content is the best answer for a particular query.
In a Search Engine Journal column, written by Himani Kankaria, she shows us her strategy for optimizing for features snippets, her curated content calendar template for features snippets, and FAQs to help answer questions about Featured Snippets.