There are three different forms of media coverage that are used by PR teams to connect with their target audience. The three that we\’re talking about include: Owned Media Paid Media Earned Media If you are starting off with a brand new HVAC brand, the first thing you want to do is make sure that […]

When you Google something like HVAC, or any other basic term, you\’ll find that that term has a whole barrel full of searches every month that costs $5 to $10 or more sometimes. Not only is it expensive to use these types of keywords, it can be really difficult to compete because marketers in the […]

Google has begun rolling out its newest core update for July of 2021, and should be complete within a two week time period. If you begin noticing that the Google July 2021 core update has negatively impacted your site in the search results, it\’s not necessarily because you\’re doing anything wrong with your site. In […]

Your site has been around for a while, and you\’re always adding new pages, creating blog posts, and in general, just adding new content all the time. But with the addition of new content, and you don\’t do anything with the old content, it\’ll just sit there getting stale and potentially out of date. In […]

You\’ve just spent some time getting some new content up on your site, and you\’re probably wondering how long it\’ll take for it to get crawled by Google (or any other search engine for that matter) and made accessible for others to see when they search for your brand or specific content. In this episode […]

Twitter has been making a push with its creator monetization program for a while now, and they are now ready move into the next phase by giving users the ability to test its coming Super Follow and Ticketed Spaces options. As per Twitter: “At Twitter we want to help people make money, and give them tools they can […]