Facebook has just launched its ‘Creative Guidance Navigator‘. The purpose of this new site is to provide ad tips and notes that can help HVAC businesses (among other businesses out there) improve Facebook ad creation. Basically, this is a mini-site that displays a range of various ad tips you can use for Facebook. Each tip on the site is presented one by one, and if you’re interested in a particular tip, you can click on the ‘Load more’ prompt to create more relevant examples.
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You can even filter the display by:
- Platform
- Format
- Industry
- Region
- Business Size
- Objective
Each of these filter options let you drill down so you can get even more specific examples and tips.
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You are also given the option to download the visuals for whatever you need, such as sharing with others who might find it useful. By downloading a particular visual, it will expand it into a larger graphic.
This guide is pretty simple and easy to use, but it can certainly help depending on your needs when it comes to creating Facebook ads.
Something else to consider if your thinking of whether you plan on using this guide is the impact that has come about thanks to Apple’s ATT update that has affected the Facebook ads ecosystem. You will want to make sure that you are up-to-date with any new processes and optimizations so you won’t be negatively affected by the reduction in audience data comes from the ATT update.
Check out the Facebook Creative Guidance Navigator mini-site here now.
