Archive

Scott Davenport

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How Do You Use Google Sheets For Web Scraping And Campaign Building?

If you\’ve been in doing SEO for a while now on your HVAC site, there\’s a chance you had to extract data from a specific website or websites with the purpose of collecting data for ad creation content creation, among other things. In this case, having a simple and clean way to import that data, […]
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How to Run Ads On Linkedin (In 5 Easy Steps)

Have you decided to finally advertise your HVAC business on LinkedIn, or have you already gotten started? With LinkedIn, you can track your most high-value prospects and offer more targets ads directed specifically towards them. LinkedIn provides a lot of benefits for advertisers, such as an expansive audience to multiple ad formats to accurate audience data. […]
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A Technical SEO Guide To Advanced Core Web Vitals

As we see 2021 close down, and we welcome the coming of 2022, it\’s a good idea to look back on on the last year. We will be taking a look at useful content from the SEO side of the internet, a post by Search Engine Journal where they take an in-depth look into their […]
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How to Write a Blog Post From Start to Finish

A big reason every company out there needs a blog is so they can increase their visibility. The more content you create for your blog, the better the chances you have to show up in search engines and drive organic traffic to your website. Blogs can provide the perfect platform to strengthen your SEO strategy. […]
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Facebook Advertising: Advanced Targeting Options

Facebook has announced the removal of detailed ad targeting options. This change will go into affect January 19, 2022 and means that the targeting in all of your Facebook ads will change. At this point, Facebook targeting isn\’t the easiest job, and it\’s gotten even more challenging due to the privacy updates that took place […]
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How To Increase Your Facebook Page Likes and Follows

When somebody happens upon your Facebook page and they hit the like button, they are showing support for not just the page, but for your business as well. They want to be updated when new content is posted. Facebook Page likes and follows are important to a business because that connection helps your followers see […]
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