When somebody happens upon your Facebook page and they hit the like button, they are showing support for not just the page, but for your business as well. They want to be updated when new content is posted.
Facebook Page likes and follows are important to a business because that connection helps your followers see your content. Although people are able to see and enjoy your content without actually liking it or following your brand, promoting your content enables you to control who sees it, and avoid the perils of Facebook’s news feed algorithm.
But what is the difference between likes and follows for Facebook pages? In this LYFE Marketing video, they will tell you what they are and why they’re important for your business. They will show you how you can increase your credibility through page likes, as well as methods that will help increase likes on your Facebook Business Page.