A big reason every company out there needs a blog is so they can increase their visibility. The more content you create for your blog, the better the chances you have to show up in search engines and drive organic traffic to your website. Blogs can provide the perfect platform to strengthen your SEO strategy. Overall, it’s a great way to create a personality for your company and make your business more credible and approachable.
As with many other things you do in business, there is a key to blogging. Sure, you could post anything you want, but if you do that without a strategy in mind, you won’t see much in the way of traffic. You have to understand the results you get are tied directly to the quality of your content. If you can create a well-written and well put-together blog post, then the results will be worth the effort you put into it.
In the following video, Adam Erhart gives us a simple framework to follow what he calls “The Perfect Blog Post” as well as some tips for writing great content and turning visitors into loyal followers.