There are SEO professionals who have been debating on whether or not keyword density is considered a ranking factor by Google. What is keyword density? Keyword density is the how many times a specific keyword is appears on a page of content. Typically, it’s expressed in a percentage of the total number of words on a page. Essentially, […]

Are you planning to do some marketing on Facebook, or are you already doing that? If so, then you might want to something simple – follow their guidelines, lest you lose the ability to advertise on the platform at all. I know it seems like a common sense thing to do, but it\’s a good […]

Over the years, Facebook has certainly grown a lot since it first came out in 2004, and there so many things you can do with it. Because of the platform\’s power, there are quite a number of tools that you can utilize to make marketing much easier on Facebook. In the following LYFE Marketing video, […]

How many times have you gone on to Google and did a search for something and you had to go to page 2 of the search results to find what you were looking for? More than likely, barely any time have you had to do that, all thanks to Google\’s algorithms. After all, there\’s only […]

Google has quite a habit of updating their search algorithm thousands of times a year, which can range from little to huge. OF course, these changes can have quite the interesting implications for your HVAC website\’s ranking. Google’s algorithm is there to ensure that users are able to get the most relevant results to them. […]

PPC can be a bit of a challenge to do, especially if you have trouble finding the right kinds of ads to put out. As a concept, PPC seems easy enough to understand. You create an ad, spend some money, and boom, you got yourself some more people coming to your site, but it\’s a […]